Published on: June 18, 2012
Author: Beth Snyder Bulik
Hypnosis has become advertising’s and marketing's secret weapon since it's one of the best ways to find out how people really feel about brands and products. When a person is under hypnosis, a hypnotist can ask about the person's first experience with a particular brand of product. Market researchers can use the consumer's initial impressions about a brand or product to devise a marketing strategy or develop new product lines.